Personal Care

Category profile

Personal care means products that are typically applied to the skin. Dettol antiseptic liquids and personal care products help to protect against infection and illness. Veet, RB’s depilatory brand, removes hair leaving beautiful, touchably smooth skin. RB’s skin care range consists of products like Clearasil to fight spots and break-outs for visibly clearer skin and products like E45 for dry skin. Denture Care consists of both denture fixatives and cleaners.

Market position

Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in.

Click on the key brands in this category to find out more:
Veet | Dettol | Clearasil

Veet

World leader in depilatory products and trusted by millions of women worldwide. Veet markets a range of products that help women radiate a sexy femininity by giving them beautiful, touchably smooth skin. Leadership is driven by constant innovations to meet women's beauty needs. The new Spray-On Hair Removal Creams makes it easier to achieve 'superior to shaving' smoothness, while the new High Precision Facial Wax allows for salon precision and long lasting results at home.

Principal Markets

West and Eastern Europe, North & South America, Africa, Asia Pacific, Australasia.

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Dettol

As the world's leading brand of Antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy. The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs. These include bar soaps, hand sanitisers, liquid hand washes, shower gels and antibacterial wipes.

Principal Markets

South Asia, Africa & Middle East, East Asia, Europe, Australia

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Clearasil

The expert in spot care, Clearasil is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads which give consumers the confidence of visibly clearer skin. Its strong position is continuously reinforced with innovations such as the re-launch of the Stay Clear range of products as well as exciting launches in the high efficacy Ultra range. The new Ultra 4 hour treatment cream is clinically tested to help reduce redness and spot size in 4 hours while the Ultra spot blocker pen helps stops a spot in its tracks, helping to stop it appearing in the first place.

Principal Markets

N. America, Europe, Australasia, Japan.

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