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Food
Market Position
French’s is the leading brand of mustard in the world; its North American market share is more than 30%. Frank’s RedHot Sauce is the region’s number two hot sauce and Cattlemen’s Barbecue Sauce is the number one barbecue sauce in Foodservice.
3%
of net revenues
Food
Category profile
The Food category focuses on products that liven up the flavour of favourite foods and make meals more enjoyable. RB's major segments are mustard, barbecue sauce, hot sauce and French Fried Onions. While the category is focused primarily in North America, these famous food brands are distributed and sold in more than 55 countries. More than 90% of RB’s portfolio is made up of No.1 or No.2 brands.
Market position
French’s is the No.1 brand of mustard in the world, with over 30% of the North American market. Frank’s RedHot Sauce is the region’s No.1 hot sauce. Cattlemen’s Barbecue Sauce is the No.1 barbecue sauce in Foodservice.
Click on the key brands in this category to find out more:
NoSalt
|
French’s Mustard
|
French’s Potato Sticks
|
French’s Fried Onions
|
French’s Worcestershire Sauce
|
Frank’s RedHot
|
Cattlemen’s
No Salt
No Salt is a popular alternative to salt, designed for people who enjoy the taste of salt but want to consume lower levels of salt in their diets. The product is typically used on the table, in baking and cooking. NoSalt is available in two varieties: original and seasoned.
Principal Markets
North America
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French's Mustard
French's mustard has delighted consumers for over 100 years and been America's favorite since 1904, with 125 million bottles sold each year. Using the finest grade mustard seeds, French's Classic Yellow remains the No.1 best-selling mustard in American homes. The French's family has grown to include a variety of flavors: Honey Dijon, Spicy Brown, Horseradish and Honey.
Principal Markets
North America, Asia Pacific, Europe, Latin America.
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French's Potato Sticks
Introduced in 1935, French's Potato Sticks are a leading brand of potato sticks in US Foodservice and stand out for their unique shape and flavor.
French's French Fried Onions
French's Original French Fried Onions have served over 40 million holiday tables year after year. While essential in the traditional holiday Green Bean Casserole, they provide a crunchy and flavorful coating for chicken, fish and pork. Available in original and cheddar flavor.
Principal Markets
North America, Asia Pacific, Europe, Latin America.
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French's Worcestershire Sauce
French's Worcestershire Sauce was introduced over 50 years ago and offers a wide range of uses including as a marinade, flavor enhancer, gravy and sauce mix. Classic is available in 3 sizes, Reduced Sodium in 15oz.
Principal Markets
North America, Asia Pacific, Europe, Latin America.
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Frank's RedHot
Since 1920, Frank's RedHot has been providing a surge of flavor and heat to almost everything, from wings, pizza and pasta to popcorn. Frank’s RedHot was the secret ingredient in the first ever Buffalo wing in Buffalo, NY in 1964. It is the top selling hot sauce in both US grocery and foodservice. Frank’s RedHot comes in six varieties, Original, Extra Hot, Buffalo Wing Sauce, Hot Buffalo Wing Sauce, Sweet Heat BBQ Wing Sauce and Chili ‘n Lime. Frank’s is the leading hot sauce in the Foodservice channel.
Principal Markets
North America.
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Cattlemen's
Cattlemen's is the No.1 BBQ sauce in US foodservice and was recently introduced to the retail channel. Made with top-quality ingredients and backed by more than 30 years of experience, Cattlemen's sauces are used by top restaurants in their finest recipes. Year after year Cattlemen's is the secret ingredient behind award-winning sauces at the renowned Memphis in May BBQ competition. Cattlemen’s is available in many varieties including, Classic, Smoky, Honey, Sweet, and Gold.
Principal Markets
North America.
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