Fabric Care

Category profile

This category consists of five product groups used for cleaning and treating all fabrics and keeping washing machines working like new. It covers products used before, during or after the main laundry wash cycle. Fabric Treatment products remove stains from clothes, carpets and upholstery. Garment Care products are specially formulated for cleaning all clothes without risk of damaging the fabric. Water Softeners protect the machine and laundry against the build-up of limescale and other deposits. Fabric Softeners are used for softening and freshening fabrics and ironing aids help make ironing more convenient. Laundry Detergents clean fabrics in washing machines.

Market position

No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in Garment Care.

Click on the key brands in this category to find out more:

Calgon | Vanish | Spray ‘n Wash | Woolite

Calgon

Calgon has been trusted by consumers for over 50 years to protect all the vital parts of their washing machines from limescale build up. That's Calgon Protection. It is the only water softener recommended by leading washing machine manufacturers. Sold in over 20 countries, it is a clear No.1 in each one. Recent launches include Calgon Energis (2008), the best ever Calgon. It not only protects all parts of the washing machine but also improves laundry results by helping to protect whites from greying and colours from dulling.

Principal Markets

France, Turkey, Germany, Russia, Italy, Spain, UK, Greece, Belgium, Switzerland
Sold under the Calfort brand name in Italy

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Vanish

Vanish is the leading global trusted stain removal expert for both fabrics and carpets. For stains on fabrics, Vanish is available in both in-wash formats and pre-treat. Recent launches in the Vanish range include Vanish Oxi Action Intelligence, with intelligent stain seekers that hunt out and remove tough, greasy stains. Whether dealing with a stain on clothes or on the carpet, Vanish provides amazing, effective and safe stain removal: all stains gone, right before the eyes. Vanish: trust pink, forget stains!

Principal Markets

UK, Russia, Korea, Spain, Italy, Germany, Australia, Poland, Turkey

Sold under Spray 'n Wash and Resolve brands in the US.

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Spray 'n Wash

Spray 'n Wash provides effective and safe stain removal on all kinds of laundry fabrics, and is available in different pre-treat formats. Recent launches include Spray 'n Wash Bright & White that safely removes stains in-wash while making colours brighter and whites whiter, Spray 'n Wash Max which even removes dried-in stains before the eyes.

Principal Markets

USA, Canada.

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Woolite

Sold in more than 30 countries, Woolite is a range of detergents that actively protect clothes against wash-related damages. Coming from a 40 year heritage of fine fabric washing, the Woolite brand has broadened its scope and become the global brand of choice for all wash loads in need of protection. Woolite protects fabrics against shape loss, as well as colours against fading and colour run accidents. The most recent innovation is Woolite Complete that cleans and cares for all clothes.

Principal Markets

USA, Canada, Italy, France, Belgium, UK, Poland, Czech Republic, Spain and Portugal.

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