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Dishwashing
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Dishwashing
Market Position
No.1 worldwide in
Automatic Dishwashing.
11%
of net revenues
Dishwashing
Category profile
Products in this category are used in automatic dishwashing machines and for washing dishes by hand. In automatic dishwashing, RB has a range of detergents that deliver an amazing clean and shine and a range of Additives that enhance the performance of dishwasher and detergent. Detergents include powerful multi-benefit detergents like Quantum, Max in 1 Power Tabs and All in 1 tablets, while the Classic range has Classic tablets, powders, liquids and gels. Additives include detergent performance enhancers (like Turbo Dry, Diamond Shine Rinse Aid and Special salt) and dishwasher enhancers (like Fresheners, Machine Cleaner and Glass Protector).
Market position
No.1 worldwide in Automatic Dishwashing.
Click below to find out more about Finish, the key brand in this category
Finish
Finish is RB’s global brand of automatic dishwashing products UK, Italy, Scandinavia, Australia, New Zealand, Japan and Korea. With its excellent performance, all Finish products are endorsed by the leading dishwasher manufacturers and glass and crockery brands. Finish leads the market with successive innovative products developed and tested in Germany. Finish offers a complete range of detergents and additives in a choice of formats and variants. The most popular Finish detergents are the unique multi-benefit PowerBall Tabs with an all-inclusive system incorporating rinse aid function, salt function and glass protection. Finish PowerBall is also now available as Quantum, with 3 unique chambers combined to give amazing cleaning and shine every time.
Finish additives include Diamond Shine Rinse Aid, Special Salt, Machine Cleaner, Freshener, the glass protection product Protector and the new Turbo Dry for cupboard dry dishes. All Finish additives are designed to enhance the dishwasher experience.
Principal Markets
UK, Italy, Scandinavia, Australia, Ireland, New Zealand, Japan and Korea
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