Brand Innovator 2012

As a company where ideas thrive, RB UK is proud to be sponsoring the award for Brand Innovator of the Year at the Marketing Week Engage Awards for 2012.

The force behind the new Engage Awards is the recognition that, while effectiveness may be the primary driver in any marketing campaign, it’s not enough in today’s fast changing environment. Brands need to truly engage consumers – to listen to and understand them.

Success at RB is driven by focused innovation and creative solutions based on clear consumer insight. RB is a firm believer in the need for a consumers-first philosophy. So, working closely with Marketing Week, RB came up with the  Brand Innovator of the Year award, which recognises the very best of innovation in the industry.

RB UK’s product portfolio

What are the judges looking for?

The winner of Brand Innovator of the Year will be an idea, product or brand that shows new thinking that has generated significant market success in a specific sector, as measured in sales, early market share and market response. It doesn’t have to be a new brand – it could be a brand extension or the rejuvenation or repositioning of an existing brand, or even an innovative marketing campaign.

How to enter

Go to the Marketing Week Awards website and scroll down to the Special Awards. Entries are all online. You can add a PDF, Word, Excel, Powerpoint or jpeg file to a maximum upload limit of 5MB per entry.

Closing date: 17 January 2012
Awards dinner and results: 22 May 2012

More information

• Brand Innovator of the Year website
• Marketing Week Awards website